Donate Life KY launches “Be The One” campaign


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BOWLING GREEN, Ky. (WBKO) – As we quickly head into the vacation season, we begin fascinated about gift-giving. Probably the most highly effective factor you may give is the present of life by means of organ donation.

Donate Life KY has launched a brand new consciousness marketing campaign, “Be The One,” that goals to lift consciousness round organ donation and transplantation inside Black communities all through the state. Presently, populations from numerous backgrounds make up 60% of the nationwide transplant ready listing. Nevertheless these are the cultural teams that statistically are much less more likely to register to be an organ donor.

Presently, there are over 100,000 individuals throughout the nation awaiting a lifesaving transplant, with somebody new added to the nationwide ready listing each 10 minutes. In 2020, these throughout the Black neighborhood accounted for 28% of the U.S. transplant ready listing. KODA says it’s essential to assist these communities perceive that registering to be an organ donor may help with this scarcity and save extra lives.

Donate Life KY’s “Be The One” marketing campaign focuses on serving to Black communities transfer previous the potential hesitancies related to turning into a registered donor and being “the one” who may assist give the present of life.

Neither age nor well being prohibits somebody from registering to be an organ donor. The truth is, the oldest organ donor in Kentucky was 84 and he or she helped save three individuals’s lives.

For extra info on Donate Life KY, and find out how to register to be an organ donor, go here.

Copyright 2021 WBKO. All rights reserved.

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