By writer to www.susqu.edu
October 22, 2021
“Operation Organ Donor,” a week-long marketing campaign by Susquehanna College’s Paul Dannelley Chapter of the Public Relations Scholar Society of America, was awarded first place in PRSSA’s nationwide marketing campaign competitors.
The award acknowledges the chapter for its “wonderful analysis, inventive techniques and spectacular outcomes.” The marketing campaign happened April 12 – 15 on the SU campus and supplied in-person college students with outside video games and actions, together with a life-sized sport of Operation. Digital college students have been capable of take part in an organ-donor themed trivia contest in addition to attend a digital dialogue with a recipient of an organ donation. College students created a brand, used social media, positioned yard indicators throughout campus, and positioned stickers on take-out baggage and Starbuck’s cups to unfold organ donor messages.
By way of their efforts, PRSSA college students registered 70 new organ donors.
Operation Organ Donor additionally won first place in Pennsylvania as a part of the College students Save Lives Present of Life Faculty Problem. That is the second 12 months in a row that Susquehanna has positioned first within the state.
Alexis Martina ’22, a communications: advertising and public relations main and present chapter president, was concerned in planning the occasion. “It’s an unbelievable accomplishment,” she stated, “and I’m so proud to have labored alongside everybody for this wonderful marketing campaign.”
“The College students Save Lives Faculty Problem has been such a terrific alternative for our college students,” stated Linda Burkley, APR, PRSSA school advisor. “Not solely are they capable of present a beautiful service to our campus by elevating consciousness about an essential difficulty, they’re additionally studying firsthand methods to develop public relations techniques and execute marketing campaign methods.”
PRSSA is a nationwide group that strives to boost training, broaden skilled networks and assist launch careers after commencement. The Susquehanna College Chapter was based in 1992 and named in reminiscence of the primary school advisor.
The nationwide competitors is sponsored by Rowan College.
— to www.susqu.edu
