By creator to www.bentley.edu
sweatshirts (their prime vendor), of their on-line retailer.
Communities all over the world have confirmed their solidarity all through the pandemic, and Bentley is not any exception. Thus far, greater than $250,000 has been raised for the Emergency Assistance Fund, now often called the Pupil Hardship Fund, aiding a whole bunch of scholars in misery and displacement.
A lot of that help has come from alumni, mother and father, school, workers and pals of the college. Nonetheless, Bentley college students have additionally performed a component — together with three classmates who determined to pivot a advertising and marketing venture right into a fundraising effort for his or her friends.
In Experimental Advertising and marketing, college students learn to create a web based retailer, from figuring out the market and creating the merchandise and web site to fulfilling the orders. Michael Harris ’20, Thomas Komar ’20 and Amanda Shoemaker ’21, initially teamed as much as help New England Donor Providers, as organ donation was a standard curiosity for the trio, however did not hear again. “So we thought, Bentley is asking for assist for our pals and classmates. Let’s associate with them.”
Regardless of solely having a couple of lessons collectively earlier than switching to a distant studying surroundings, the group labored rapidly and easily to create a web site, Maintain the Beat Going, on Shopify. Komar designed the brand, the staff surveyed fellow Bentley college students to find out which merchandise would promote, and every member centered on creating a couple of merchandise they had been keen about creating.
The bestseller? A sweatshirt.
— to www.bentley.edu
