By writer to fox40.com
DENVER (KDVR) — Drivers in Denver could discover a candy face trying down from billboards throughout the metro.
Cooper, the three-year-old Goldendoodle, belongs to Jeff Cohn who’s presently trying to find a kidney donor.
“One yr in the past, I wasn’t feeling effectively and I went to the physician and he mentioned, ‘My goodness, you look bloated and you’ve got gained weight,’” mentioned Cohn.
Cohn realized he had Finish Stage Kidney Illness.
He’s been on dialysis because the prognosis and is presently ready for a kidney.
The proprietor of a advertising and PR agency, Cohn says he needed to make use of his assets to assist get the phrase out about his well being state of affairs.
“We thought between having a web site and a Fb web page after which having some publicity past that we would simply discover a donor,” mentioned Cohn.
Two corporations provided to donate 20 billboards to the marketing campaign.
Finally, Cohn got here up with the thought to make his canine, Cooper the face of the marketing campaign. The billboards present Cooper’s face with the phrases, “My buddy Jeff wants a kidney. Are you able to assist?”
“After I bought him three years in the past I saved considering I actually wish to put you in an advert. Who would have recognized that it will have been for me and my very own life and well being,” mentioned Cohn.
Cohn says the marketing campaign isn’t nearly discovering himself a kidney, but additionally about inspiring others in the hunt for a kidney to be inventive and to ask for assist.
“I don’t suppose it’s a good suggestion to only say ‘Oh, I’ll wait seven years for a donated kidney,’ which is what it’s in Colorado. I believe you need to take it on and see what you are able to do,” mentioned Cohn.
Anybody considering donating can fill out of a kind via Centura Transplant at Porter Adventist Hospital.
Extra info on Cohn’s marketing campaign is out there here.
Counsel a Correction
— to fox40.com