By writer to kdvr.com
DENVER (KDVR) — Drivers in Denver might discover a candy face trying down from billboards throughout the metro.
Cooper, the three-year-old Goldendoodle, belongs to Jeff Cohn who’s presently looking for a kidney donor.
“One 12 months in the past, I wasn’t feeling nicely and I went to the physician and he mentioned, ‘My goodness, you look bloated and you’ve got gained weight,’” mentioned Cohn.
Cohn realized he had Finish Stage Kidney Illness.
He’s been on dialysis because the prognosis and is presently ready for a kidney.
The proprietor of a advertising and PR agency, Cohn says he wished to make use of his sources to assist get the phrase out about his well being scenario.
“We thought between having an internet site and a Fb web page after which having some publicity past that we’d simply discover a donor,” mentioned Cohn.
Two corporations supplied to donate 20 billboards to the marketing campaign.
Ultimately, Cohn got here up with the concept to make his canine, Cooper the face of the marketing campaign. The billboards present Cooper’s face with the phrases, “My buddy Jeff wants a kidney. Are you able to assist?”
“Once I acquired him three years in the past I stored pondering I actually need to put you in an advert. Who would have recognized that it could have been for me and my very own life and well being,” mentioned Cohn.
Cohn says the marketing campaign isn’t nearly discovering himself a kidney, but in addition about inspiring others looking for a kidney to be artistic and to ask for assist.
“I don’t suppose it’s a good suggestion to only say ‘Oh, I’ll wait seven years for a donated kidney,’ which is what it’s in Colorado. I believe it’s a must to take it on and see what you are able to do,” mentioned Cohn.
Anybody fascinated with donating can fill out of a kind via Porter Hospital.
Extra info on Cohn’s marketing campaign is out there here.
Counsel a Correction
— to kdvr.com