By writer to www.multichannel.com
Rafael Eli, accomplice and COO at New York primarily based Schramm Advertising and marketing Group, has misplaced his five-week battle with coronavirus pneumonia and died Thursday (April 16). He contracted the virus in mid-March and for the previous 18 days has been underneath the care of the devoted medical workforce at Mount Sinai Hospital in New York Metropolis. He was 68 years outdated.
Rafael Eli was identified in enterprise as a specialist within the areas of Hispanic advertising and marketing, sponsorship gross sales and the promotion of worldwide soccer. Eli’s enterprise accomplice and shut good friend of 30 years, Joe Schramm, stated: “Rafael was pleased with his lively function in selling sold-out worldwide soccer occasions that includes world-class soccer groups at nice venues like Giants Stadium, MetLife and Citi Discipline.”
Rafael Eli is acquainted to these throughout the Hispanic tv, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Tv Summit for the previous 18 years. The summit is offered yearly by Future’s tv business magazines, Broadcasting+Cable and Multichannel Information. Eli usually influenced the collection of the Summit’s award recipients, notably Hispanic TV expertise and celebrities with whom he had a private relationship, together with talk-show host Cristina Saralegui, sportscaster Andrés Cantor, information anchors Jose Diaz Balart and Jorge Ramos.
Ten years in the past, Eli leveraged his relationships with famous on-air personalities to efficiently conduct a pro-bono Spanish-language, mass media marketing campaign to encourage organ donation on behalf of web site, Matchingdonors.com. Eli benefited personally from this marketing campaign when he himself grew to become the recipient of a kidney from a dwell donor.
Previous to changing into a accomplice at Schramm, Rafael Eli was employed in content material distribution gross sales for ABC Radio, and earlier in Hispanic advertising and marketing for AT&T. He made life-long associates with co-workers and lots of within the Hispanic media and promoting industries. Whereas at AT&T, he performed a task in serving to the corporate provoke its sponsorships of televised boxing championship bouts that includes gold-medalist Oscar De La Hoya, and of Main League Soccer (MLS). Schramm added, “Rafael was particularly excited to characterize AT&T on the soccer league’s launch occasion in New York Metropolis by making a speech in each English and Spanish. It was a chance for him to emphasise that soccer is a sport inclusive of all Individuals.”
Eli was a member of the New York chapter board of administrators of the American Jewish Committee (AJC) and was pleased with a particular occasion that he orchestrated on the New-York Historic Society that partnered an exhibit from Mexico with the Mexican consul to New York and had the assist of AJC.
Rafael Eli was born in Havana, Cuba, on February 20, 1952. Within the early 1960s, at age 10, he migrated together with his dad and mom and sister first to Beverly, Massachusetts, then Brooklyn, New York, and in the end settled in San Juan, Puerto Rico. At age 18, he moved to the New York metro space to attend Rutgers College in New Jersey, and later earned an MBA from Fordham College.
He has remained a loyal New Yorker ever since. He loved summer season days on Fireplace Island; scanning by means of outdated books on the Strand Bookstore; studying international languages; exploring historic websites; sharing details about Jewish tradition and tales of his childhood in Havana; attending films; writing fiction in Spanish; Broadway; religious journeys, private growth and images.
Schramm stated, “What Rafael loved most, was being with others. He stayed in communication with many individuals he met by means of enterprise, volunteerism, household, or his private pursuits. Because of this, Rafael Eli is a person with many associates.”
Eli leaves a sister, Myriam Eli; a brother-in-law, Joe Zeytoonian of Margate, Florida, and lots of relations in his native Cuba, Florida, New York, Israel and Spain. Rafael can be an “official” member of the Schramm household.
In closing, Schramm stated, “Rafael is a loyal and beloved good friend. He would deal with others with kindness, conduct enterprise with integrity, mentored our workers, and he believed in me and what we might accomplish collectively. I acknowledge that shut friendships like this are uncommon in life.”
Burial shall be in Florida and is proscribed to a small gathering as a result of restrictions of the present pandemic. A memorial service to have a good time his life shall be deliberate for a future date in New York Metropolis.
Condolences could also be despatched to his sister Myriam Eli at 3210 Vacation Springs Blvd. #307, Margate, FL 33603 or e mail at firstname.lastname@example.org and to Joe Schramm at his residence, 222 Ocean Avenue, Northport, NY 11768 or by e mail to email@example.com. Contributions could also be made in his identify to Matchingdonors.com at firstname.lastname@example.org or to the New York Chapter of the American Jewish Committee (AJC) at email@example.com or 212.891.1443.
— to www.multichannel.com