By creator to unos.org
On the bottom once more and making historical past
The pandemic was solely a brief slowdown. Potts recollects that after in-person occasions returned, LifeNet Well being took “One Hero” on the street, displaying up at festivals and native occasions, looking for out group sponsorship alternatives and remaining a continuing presence within the Richmond group.
However not every little thing they did was targeted solely on educating folks about organ donation and transplant.
“We have been displaying up and constructing belief,” says Potts. “We weren’t simply asking for registrations.”
And present up they did. LifeNet Well being employees arrived at back-to-school nights handy out backpacks. They gave out reusable grocery luggage exterior of native markets. They joined the group in welcoming college students again to class through the first day of college. They even took half in a Thanksgiving Drive within the metropolis’s Hillside neighborhood, serving as an occasion sponsor and passing out turkeys.
However in Could of 2022, one other alternative arrived.
The Black Historical past Museum and Cultural Middle of Virginia was thinking about partnering with LifeNet Well being. The OPO had confirmed curiosity early on in collaborating with the museum, however on the time logistical elements precluded a partnership.
In Could, nonetheless, the Black Historical past Museum, which calls the Jackson Ward neighborhood house, have been capable of work with Potts and LifeNet Well being on an exhibition particularly targeted on the “One Hero” marketing campaign, the significance of organ donation and growing organ donor registrations amongst Richmond’s Black residents.
There was just one catch: that they had three weeks to drag it off.
— to unos.org